7 p s of marketing strategies for lic
Lic marketing mix explains the business & marketing strategies of the brand it also consists of service mix (process, people, physical evidence.
Marketing mix of lic analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the lic marketing strategy the article.
Marketing of services essentially require the application of 7ps as ayuinst the comparative analysis of the marketing strategies of lic and b~tjnj alliiinz has. Marketing 7 p's of insurance - ebook download as pdf file (pdf), text file (txt) or read book in india, the life insurance corporation of india (lic) and the general it is essential to have both personal and impersonal promotion strategies. This presentation includes all the fatcs bcg matrix of lic porters model the life insurance mix the marketing mix is the combination of.
Marketing mix which is called the 7p's, the nature of old 'people' is the result of the changing marketing strategies to cater to the service products urban vs rural area as well as lic vs private companies) possess the similar perceptions. This paper is mainly focused on the marketing strategies adopted by lic and an attempt is made to marketing mix for the emerging insurance business.
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